Wing Haven Nursery's Spring Plant Sale marketing campaign features responsive design and photomontage. The marketing campaign was designed to be distributed through three mediums, large format posters, small format flyers, and social media posts. The campaign references the hands-on allure of houseplants and gardening with photographic type and "finger-drawn" lettering. The design process included on-site explorations of Charlotte plant nurseries. The venues provided inspiration and subjects for reference photographs that were later isolated and compiled in the final campaign. The finger-drawn lettering was created with gestalt principles in mind of many parts create a whole since only a few letters were photographed at a time and later digitally composited.
Instagram post and flyer iterations.
Behind the scenes process photography for the final collages.
