Curiosity Luxury Fragrances presents two products in captivating tuck boxes, designed for retail in the accompanying point of purchase display. After surveying the market of perfumes, colognes, and body sprays, Curiosity was created to stand out from sterile, celebrity-centered marketing tactics. The brand displays the notes and accords of the fragrances as if they were collected in a cabinet of curiosities, evoking the eclectic, historical process of wearable scents. The packaging is designed with retail functionality in mind, a compact box that can be stacked without risk of imbalance or product loss in shipping. The accompanying die cut lines, shown below, reflect the intensive process of trial-and-error, mathematical precision, and the use of a laser engraving machine to deliver the vision of Curiosity Luxury Fragrances.
The Story in Process
Branding moodboard.
Tuck box final die lines and artwork.
Point of purchase final die line and artwork with accompanying insert.
